Case Study: Cooper Standard achieves stronger digital marketing performance with Media Genesis

Cooper Standard boosts conversion rate nearly 3x with Media Genesis

Cooper Standard, a global automotive systems and components manufacturer, sought to enhance its digital marketing efforts to improve online visibility and audience engagement. They partnered with vendor Media Genesis to manage their digital advertising campaigns, building upon a previous relationship that included website development and maintenance.

Media Genesis implemented a comprehensive digital marketing solution that included targeting optimization, keyword refinement, and innovative campaigns like video ad groupings. This strategic approach resulted in performance that significantly exceeded industry benchmarks, including a cost per click 65% lower than average and a conversion rate nearly three times higher. These efforts by Media Genesis successfully enhanced Cooper Standard's brand awareness and online presence.

Cooper Standard