Case Study: Commercial Contracting Company boosts lead generation and cuts acquisition costs with Media Genesis lead tracking

Commercial Contracting Company boosts lead generation by 3,400+ with Media Genesis

Commercial Contracting Company (CCC) faced challenges with expensive and inefficient recruitment platforms and a lack of visibility into which prospective clients were engaging with its service offerings. They partnered with vendor Media Genesis to develop a smarter way to capture and convert both job applicants and client leads.

Media Genesis implemented a custom Lead Tracking Solution to provide real-time visibility into user behavior. The results included generating over 3,400 actionable leads in six months, reducing recruitment costs by 140% compared to previous platforms, and slashing cost per acquisition for service leads by 96%, from over $850 to approximately $30. This solution provided CCC with significant cost savings and data-driven insights for future decisions.

Commercial Contracting Company (ccc)