Case Study: CMP Real Estate Group strengthens its brand identity with Media Genesis

CMP Real Estate Group completes naming and brand launch with Media Genesis in 2017

CMP Real Estate Group, a leader in the retail real estate industry, engaged vendor Media Genesis for brand consultation and design services. The customer was considering a name change due to rapid growth and was certain it needed a new logo and updated professional materials to better showcase its expertise and strengthen brand consistency.

Media Genesis conducted a formal naming process, including a benchmark analysis and ideation, though CMP ultimately decided to retain its original name. The vendor then designed a new logo featuring a Morse code icon that resembles a skyline, re-designed the company's commercial real estate sign, and created new assets for social media, business cards, and PowerPoint templates. Media Genesis provided CMP with a refreshed and consistent corporate identity.

CMP Real Estate Group