Case Study: Charles R. Drew University builds a trusted COVID-19 vaccine microsite with Media Genesis

Charles R. Drew University launches a CDC-funded vaccine microsite with Media Genesis

Charles R. Drew University partnered with Media Genesis to address vaccine hesitancy within Black and Latino communities during the COVID-19 pandemic. The challenge was to counter historical medical mistrust and misinformation by creating a culturally relevant and accessible digital platform that provided clear, science-backed information without pressuring users.

Media Genesis designed and developed a custom HTML microsite structured around common hesitancy concerns. The solution featured tailored content, empathetic messaging, and integrated vaccine locator tools. The vendor's work successfully created a safe space for exploration, effectively directed users to vaccination resources, and positioned the university as a community health leader.

Charles R. Drew University