Case Study: Charles R. Drew University enhances its digital presence with Media Genesis

Charles R. Drew University completes 100+ website updates with Media Genesis

Charles R. Drew University, a private historically Black graduate institution, partnered with vendor Media Genesis to address challenges with its outdated website design, user experience, and digital marketing strategy. The university needed to improve its online visibility, streamline communication, and strengthen its brand to better engage prospective students and community partners.

Media Genesis delivered a comprehensive solution that included a homepage redesign within the Drupal CMS, ongoing website maintenance, and strategic digital marketing campaigns. The vendor also implemented SEO optimizations, analytics tracking, and conducted an ADA compliance audit. As a result, CDU achieved a more modern and functional web presence with streamlined updates, stronger campaign performance supporting enrollment, and improvements across key technical and accessibility benchmarks.

Charles R. Drew University