Case Study: Area Agency on Aging 1-B improves website usability and content engagement with Media Genesis

Area Agency on Aging 1-B serves over half a million people with Media Genesis website redesign

The Area Agency on Aging 1-B (AAA 1-B), a non-profit serving seniors and people with disabilities in Southeastern Michigan, needed to redesign its website to improve its user experience and navigation. Their old site lacked a responsive design and clear calls to action. AAA 1-B partnered with vendor Media Genesis to create a new site on the WordPress CMS that would better integrate content like blog posts and social media.

Media Genesis designed and built a fully responsive WordPress website, focusing on an improved navigation structure and creating new interior page templates to help users find information faster. The solution included integrated blog functionality, social media links, and easy-to-use contact forms. Media Genesis also provided CMS training, allowing the AAA 1-B team to control and update their new site independently. The final result was an engaging website that better communicated the client's message and improved the experience for its users.

Area Agency on Aging 1-B