Case Study: AgeWays boosts outreach to seniors and caregivers with Media Genesis digital advertising

AgeWays drives 9.2M impressions with Media Genesis

AgeWays, a provider of support services for seniors and caregivers in southeast Michigan, faced the challenge of building recognition for its new brand while broadening awareness of its essential services. They partnered with vendor Media Genesis to develop a digital strategy that could match their evolving identity and drive meaningful engagement.

Media Genesis implemented a comprehensive Google Ads strategy, utilizing paid search, display, native, and video campaigns. This solution, which included tailored audience targeting and ongoing optimization, resulted in over 9.2 million impressions, 134,000 clicks, and 41,400 tracked conversions, all while maintaining a cost-effective average cost per interaction.

AgeWays