Case Study: AgeWays boosts accessibility and engagement with Media Genesis

AgeWays boosts engagement 142% with Media Genesis

AgeWays, a Michigan-based nonprofit serving older adults and people with disabilities, faced the challenge of an outdated website. Their site had become difficult to navigate, lacked mobile responsiveness, and did not meet the accessibility needs of their core audience. Media Genesis was engaged to lead a comprehensive website redesign to modernize the user experience and improve access to vital services.

Media Genesis implemented a solution that included streamlined navigation, content optimization, and a fully accessible design. The results were significant, with the redesigned website achieving a 142% increase in user engagement frequency and a 200% increase in average organic search position. The project's success was recognized with a Communicator Award, highlighting the impactful work done by Media Genesis for their long-time client.

AgeWays