Case Study: Urbandi achieves 6.03 ROAS with Media Frenzy Global brand repositioning

Urbandi drives $1.26M in April revenue with Media Frenzy Global

The customer, Urbandi, faced the challenge of blending in with its competitors by focusing solely on products and discounts, which eliminated its differentiation. To give buyers a reason to choose the brand beyond price, they partnered with the vendor Media Frenzy Global for a brand repositioning strategy.

Media Frenzy Global implemented a solution that shifted Urbandi's story from what it sells to what it makes possible, repositioning the brand around customer individuality with the "U" platform. This human-first approach was activated across digital channels. The results were significant, generating $1.26 million in gross revenue with a media ROAS of 6.03 and a blended marketing ROAS of 4.80 during the launch month.

Urbandi