Case Study: GenesisCare builds trusted cancer care authority with Media Frenzy Global

GenesisCare reaches 2.09B unique monthly visitors with Media Frenzy Global

GenesisCare, an integrated cancer care provider, faced intense competition and brand recognition challenges after expanding into the U.S. market. To establish itself against well-established rivals, it needed a strategic public relations effort. The vendor, Media Frenzy Global, was engaged to provide PR services to help overcome this challenge.

Media Frenzy Global implemented a two-fold PR strategy, combining national thought leadership with local patient storytelling. Their solution involved positioning GenesisCare physicians as credible experts on a national scale while generating positive local press by highlighting patient stories and key opinion leaders in each community. The results were significant, generating over 52 million real impressions and an advertising value equivalency of $19 million, alongside the successful launch of new treatment programs across numerous centers.

GenesisCare