Case Study: COOP by Ryder builds brand awareness and drives launch engagement with Media Frenzy Global

COOP by Ryder grows LinkedIn 1,231% with Media Frenzy Global

The customer, COOP by Ryder, a truck-sharing platform from Ryder, sought to launch a new service to capitalize on the sharing economy. Their challenge was to develop a strategic brand narrative and create compelling content to effectively communicate the platform's value proposition and drive its launch. They engaged the vendor, Media Frenzy Global, for strategic messaging and content creation services.

Media Frenzy Global developed a strategic messaging framework and launched the brand with a community event at TopGolf and outreach at various festivals. The solution included engaging influencers and utilizing photo booths and giveaways, which created an integrated campaign. This approach resulted in substantial social media growth, including a 128% increase on Facebook, a 660% rise on Twitter, a 423% growth on Instagram, and a remarkable 1,231% increase on LinkedIn.

COOP by Ryder