Case Study: Autotask achieves global media reach and thought leadership with Media Frenzy Global

Autotask reaches 120 million users globally with Media Frenzy Global

The customer, Autotask, needed to establish itself as a thought leader in its industry. To meet this challenge, they worked with vendor Media Frenzy Global to implement a forward-thinking public relations strategy. The goal was to use compelling stories based on industry trends to secure high-quality media coverage.

Media Frenzy Global executed a media relations campaign that used rich content on trends to pitch relevant stories to key outlets. This solution generated consistent coverage in top-tier publications, over a million monthly impressions, and reached 120 million users globally. The strategy significantly boosted awareness and sales, leading to a 162% increase in staff and multiple office expansions before Autotask was acquired by Datto.

Autotask