BMW - Customer Case Study

To launch the all-new BMW X3, we leveraged YouTube’s VOGON technology in a never-before-done way: by marrying the power of customizable video with the intimate data captured through Search. We created 1,500 versions of unique ads, showing intenders a selling feature that matched their personal search queries. Even Google called it “a world-class execution,” as we drove away with 46% lift in YOY sales for BMW. This campaign earned Gold at the Canadian Marketing Awards and Silver at the Media Innovation Awards.