Case Study: Sunrise enhances TV content discovery with Media Distillery’s AI-powered TV Highlights

Sunrise Enhances Content Discovery with AI-Powered TV Highlights

Sunrise, a Swiss telco, faced the challenge of customer "decision fatigue" due to its vast content library spanning 50 channels in four languages. Although it had strong recommendation engines, Sunrise sought a more visual and automated way to create engaging, spoiler-free video previews to help viewers discover content faster without the unscalable cost of manual clip creation. To solve this, they partnered with vendor Media Distillery.

Media Distillery implemented its AI-powered Preview Distillery solution, which automatically generates around 100 short video highlights daily from live and VOD content. This provided Sunrise with a scalable and economical way to offer personalized previews across all devices. The results included accelerated content discovery, enhanced viewer engagement, and stronger market differentiation, enriching the experience for over one million viewers.

Sunrise

Christoph Richartz

Chief Consumer Officer Main Brand