Case Study: NOS enhances replay viewing and ad insertion with Media Distillery

NOS - Customer Case Study

NOS, Portugal's primary cable operator, faced the challenge of enhancing user experience and increasing customer engagement on its rapidly growing replay platform. To create a smoother 'linear on demand' viewing experience, they selected the EPG Correction™ product from Media Distillery.

Media Distillery implemented its cloud-based Deep Content Understanding™ technology to analyze 70 TV channels in real-time. The solution automatically corrects program start times, allowing viewers to instantly access their favorite content. Furthermore, NOS uses these precise time markers to seamlessly insert pre-roll advertisements, which both improves the viewing experience and creates a solid new revenue stream for the operator.

NOS

Joao Ferreira

Director of Innovation Services