Case Study: Altice Portugal boosts replay UX and monetization with Media Distillery

Altice - Customer Case Study

Altice Portugal, the largest telecommunications provider in Portugal, faced a challenge with its MEO TV service where electronic program guide (EPG) inaccuracies were causing a poor user experience for its 1.5 million subscribers. These timing errors, which could be off by several minutes, led to viewer frustration and increased churn risk. To address this, Altice Portugal implemented Media Distillery's EPG Correction Distillery™ product.

The solution from Media Distillery used AI to analyze broadcasts in real-time, generating precise time markers that corrected the start and end times for programs. This provided a seamless, VOD-like experience for users and, according to past studies, increased Catch-Up TV usage by up to 20%. Furthermore, Media Distillery's technology enabled pre-roll ad insertion, unlocking a significant new revenue stream for Altice Portugal and improving the monetization of its content.

Altice

José Pedro Nascimento

Director of Engineering and Operations