Case Study: AmeriBest Home Care creates a clearer dual-audience homepage with Media Components

AmeriBest Home Care streamlines its 50/50 homepage with Media Components

AmeriBest Home Care needed a website homepage that could effectively serve two distinct audiences: caregivers seeking employment and families seeking home care services. Their existing page used a 50/50 split hero but presented both audiences with overlapping content, creating a confusing user journey. Media Components was tasked with improving this experience while preserving the client's required split-screen concept.

Media Components redesigned the homepage with a more modern and interactive split hero that allows users to choose their path upfront. This created two separate, streamlined journeys tailored to each audience, significantly reducing confusion. The solution improved the site's usability, visual impact, and overall engagement across both desktop and mobile devices.

AmeriBest Home Care