Case Study: AKC grows awareness and engagement with TikTok influencers from Media Cause

AKC drives 138,402 TikTok video views with Media Cause

The customer, AKC, faced the challenge of growing brand awareness among a younger Gen Z audience and refreshing its existing "If It Barks" campaign with new content on a limited budget. The vendor, Media Cause, employed a strategy focused on TikTok influencer marketing to address this.

Media Cause's solution involved partnering with authentic dog influencers on TikTok to create custom, family-friendly content that resonated with the target audience. This approach resulted in 138,402 video views, a high 14.8% engagement rate, and a cost per engagement of just $0.73, successfully increasing brand awareness and engagement for AKC.

AKC