Case Study: Isabel Marant boosts global luxury brand presence with Media Agency Group OOH campaigns

Isabel Marant surpasses €160 million in annual revenue with Media Agency Group

Isabel Marant, known for its effortless Parisian chic, approached Media Agency Group with the challenge of creating an outdoor advertising campaign to grab attention, spark interest, and fill stores while staying true to its understated brand identity. The goal was to own the streets of major fashion capitals and elevate its luxury presence.

Media Agency Group crafted a unique out-of-home strategy for each city, embedding the brand within the rhythm of locations like London, Milan, Paris, New York, and LA. Activations were timed with fashion weeks and launches, using bold visuals on street-level takeovers and large-format sites. The campaign drove significant commercial uplift, helping annual revenue surpass €160 million, launching 13 new global stores, and shifting over 75% of sales to come from outside France.

Isabel Marant