Case Study: Gateway First Bank achieves 9x ROI and $100k+ savings with Medefy

Gateway First Bank achieves 9x ROI with Medefy

Gateway First Bank faced a challenge with low employee engagement in their robust benefits plan. Their employees were unaware of the high-value, cost-mitigating components available to them, leading to underutilization. This meant the bank was not realizing the full benefit of their health plan strategies. To address this, they turned to the vendor Medefy.

Medefy implemented a tailored Incentive Program and science-backed engagement campaigns to drive utilization of lower-cost care options. Their platform provided real-time communication via text, push notification, and email, while human Care Guides offered 24/7 support. The solution delivered significant results for Gateway First Bank, including a 9x return on investment, over $100,000 in savings from redirected care, and a 72% overall adoption rate, alongside high member satisfaction.

Gateway First Bank