Case Study: Gateway First Bank achieves 9x ROI and $700k+ in healthcare savings with Medefy

Gateway First Bank achieves 9x ROI with Medefy

Gateway First Bank, a financial institution with over 1,200 employees, faced the challenge of low employee engagement with its health benefits plan. This complexity resulted in high-value, cost-saving components of the plan going underutilized, preventing the company from realizing its full investment. The vendor Medefy was enlisted to address this.

Medefy implemented a strategic engagement solution for Gateway First Bank, including a tailored Rewards Program and science-backed communication campaigns. This approach led to a 74% adoption rate across the employee base and generated over $700,000 in savings from redirected care. The Medefy rewards program specifically delivered a 9x return on investment for the bank.

Gateway First Bank