Case Study: City of Claremore boosts member engagement and saves HR time with Medefy

City of Claremore boosts employee engagement 3x with Medefy

The City of Claremore, a municipal government, faced significant challenges with its employee health benefits plan. Plan members frequently used the Emergency Room for routine care and did not understand their coverage, while the HR team was overwhelmed with questions. To address this, the city partnered with vendor Medefy to boost engagement and simplify healthcare navigation.

Medefy implemented a solution centered on its app and Care Guides, launching during Open Enrollment with targeted spousal outreach. This resulted in a 62% overall adoption rate and a 3x return on investment. The HR team regained strategic time as employee and spouse satisfaction soared, achieving a 4.9-star rating with Medefy praised for saving money and providing 24/7 support.

City of Claremore