Case Study: Buzzback scales global customer insights and wins bigger budgets with Medallia Video (Medallia)

Using video to influence strategic decision making

Buzzback, an award-winning market research agency, needed a more innovative, dynamic and globally accessible way to present customer research and capture richer behavioral insights. To meet this challenge they turned to Medallia and its Medallia Video platform to integrate a video-first approach that could be accessed anywhere and complement their existing research technology stack.

Medallia implemented its Video platform with dedicated support and training, enabling Buzzback to capture non-verbal sentiment, transcribe and translate feedback, and produce showreels and creative edits that reduce manual work. As a result, Buzzback increased contract and budget sizes, attracted bigger-budget deals, scaled operations globally, cut editing and analysis time, and delivered richer, more actionable insights for clients — all enabled by Medallia.

Buzzback

Roisin Cook

Vice President of Operations