Case Study: Silverstone achieves 10% lift in new fan acquisition and 15% reduction in sales cost-to-serve with Medallia Experience Orchestration

Silverstone Fan Experience Transformation

Silverstone, the historic motorsports venue and home of the British Grand Prix, needed to attract and retain more fans, increase cross-sell and upsell of memberships and hospitality, and reduce friction across sales and service as its offerings and digital touchpoints expanded. To build a digitally agile, year‑round engagement strategy, Silverstone partnered with Medallia and deployed Medallia Experience Orchestration (MXO).

Medallia embedded MXO across sales, marketing and service channels—linking corporate and consumer data, personalizing in‑moment conversations, and automating timely reminders—to drive conversion and prioritize high‑value journeys. The deployment delivered clear business impact: 10% lift in new fan acquisition, 12% increase in Clubhouse membership up‑/cross‑sell, 7% more ticket sales, and a 15% reduction in sales cost‑to‑serve.

Silverstone

Nick Read

Commercial Director