Case Study: PageGroup achieves automated candidate intimacy at scale with Medallia Experience Orchestration

Making Deeper Connections with Candidates

PageGroup, a global professional recruitment leader operating across 35 countries, faced the challenge of preserving the personal, empathetic candidate relationships that defined its brand as digital channels, intermediaries, and job boards proliferated. PageGroup had valuable content but was serving it through time-based marketing campaigns rather than individualized, in-the-moment experiences, so candidates weren’t receiving the right content at the right time. To address this, PageGroup partnered with Medallia and implemented Medallia Experience Orchestration (MXO).

Using Medallia Experience Orchestration, PageGroup connected email, web and inbound call channels within 12 weeks and applied AI-driven journey intelligence plus real-time orchestration to tailor conversations and content to individual candidate intent. The Medallia solution drove measurable impact: +305% candidate engagement, +320% email open rates, +455% click-through rates, nearly doubled conversion rates, increased job-alert sign-ups and improved candidate retention — automating intimacy at scale.

PageGroup