Case Study: Amadeus achieves 100%+ engagement uplift and major conversion gains with Medallia DXA

Increasing conversion and engagement rates by +100% through data-informed layout changes

Amadeus, a leading travel and expense technology provider, faced low engagement and conversion on its Corporations website where prospects weren’t seeing key product information, value propositions, or clear CTAs. With limited time and budget to rework pages, the team turned to data from their martech stack — including Adobe Analytics and Medallia’s Medallia DXA — to quickly diagnose experience issues and prioritize improvements.

Using Medallia DXA’s scroll heatmaps and session replays alongside Adobe conversion metrics, the team redesigned page layouts to surface recommended products, reposition value propositions, and add clear CTAs like “Contact Us” and “Accelerate Your Digital Transformation.” Medallia’s insights helped drive rapid results: a 410% increase in overall clicks, 100% more clicks on testimonials, 562% more clicks on recommended products, 600% more video clicks, and a 366% lift on the key CTA — all achieved in 30–60 days, more than 10x faster than the original timeline; the team continues to use Medallia DXA (DXS) to measure campaign performance.

Amadeus

Stefanie Rothpflug

Global Marketing Manager, Corporations