Case Study: Just Worldwide achieves deeper patient-journey insights and 10–20% YoY growth with Medallia Video

Gaining a deeper understanding of the patient journey

Just Worldwide, a healthcare and pharmaceuticals market research and logistics company known for device testing, patient journeys and rare disease work, faced a major shift when COVID-19 forced rapid adoption of virtual data collection. To keep respondents comfortable and projects on schedule, Just Worldwide partnered with Medallia, using the Medallia Video platform to support mobile-friendly, easy-to-use virtual research.

Medallia Video enabled Just Worldwide to integrate faster fieldwork, capture video diaries and webcam interviews, analyze results quickly, and share compelling showreels—leading to richer, more authentic patient insights. As a result of the Medallia partnership, Just Worldwide grew its patient journey research work by 10–20% year over year, achieved faster analysis and deployment, and captured deeper longitudinal insight compared with pre-pandemic methods.

Just Worldwide

Sally Udayakumar

Research Manager