Case Study: Pond Lehocky Giordano boosts accessible SSD engagement with MeanPug Digital

Pond Lehocky Giordano boosts non-branded clicks 73.33%+ with MeanPug Digital

Pond Lehocky Giordano, a nationwide Social Security Disability (SSD) law firm, had a website that was a strong informational resource but lacked usability and accessibility for its core audience. The challenge was to make the site more accessible and easier to navigate for users managing disabilities and an unfamiliar benefits process. The firm engaged MeanPug Digital for website design and development, content marketing, and SEO to address this.

MeanPug rebuilt the website with a focus on accessibility and user guidance, incorporating tools like adjustable text size, seizure-safe mode, and screen-reader support. They also expanded condition-specific educational content and added an interactive eligibility quiz. The solution delivered measurable results for MeanPug's client, including a mobile accessibility score increase from 82 to 95, a 67.6%+ increase in average time spent on the site, and 73.33%+ of clicks coming from non-branded search terms.

Pond Lehocky Giordano