Meadow
24 Case Studies
A Meadow Case Study
Emerald Cup, a major cannabis competition, faced the challenge of adapting its judging process for the 2021 event due to COVID-19 safety protocols. This required a remote, digital format where judges could not gather in person to sample products communally. Meadow's CEO, David Hua, was selected as a judge for the vape cartridges category and utilized his expertise to evaluate the products individually.
Meadow's CEO implemented a meticulous personal strategy to judge the 67 cartridges over a five-week period, including a detox, systematic scheduling, and detailed scoring based on experience, appearance, and effect. The solution successfully identified the winning products for the competition, with Meadow's leader expressing a deepened respect for the industry and personally discovering new high-quality brands to share with his community.