MCRO
20 Case Studies
A MCRO Case Study
Conference Compass, a pioneer in interactive applications for conferences and events, partnered with MCRO to tackle two main challenges: developing fully customizable mobile solutions with continuous delivery and making a prompt transition from live events to virtual and hybrid ones in response to industry changes.
MCRO implemented a highly customizable white label app using React Native and automated the build process with tools like Fastlane and CircleCI. They expanded the platform into a Virtual Event Platform by integrating live streaming, interactive networking tools, and a user-friendly web app. This solution delivered significant results for the customer, including over 50% revenue growth, a 20% cost reduction, 40% new customer acquisition, and a 70% increase in lead velocity.