Case Study: New Profit advances the Future of Work and expands thought leadership with McPherson Strategies

New Profit secures coverage in 3 major outlets with McPherson Strategies

McPherson Strategies provided strategic communications support to New Profit for its Economic Mobility portfolio. The challenge was to develop and implement a communications strategy for the Future of Work Grand Challenge initiative and to build the public profile of Co-CEO Tulaine Montgomery.

The solution involved McPherson Strategies launching the Future of Work Grand Challenge, which included producing an event and managing key partnerships. The results included securing coverage in major outlets like Quartz and Fortune, placing op-eds in publications such as Harvard Business Review, and securing numerous high-profile speaking opportunities for New Profit leaders. McPherson Strategies played an integral role in these successful outcomes.

New Profit