Case Study: a travel and passport company achieves highest SEM ROI with McKinley Marketing Partners

Travel and Passport Company - Customer Case Study

A travel and passport company sought to expand into four new countries within four months but lacked an SEO/SEM manager to oversee its online strategy. The company, operating in 30 cities and eight countries, needed a pay-per-click consultant to manage its existing campaigns and drive revenue growth. They engaged McKinley Marketing Partners to find an expert with the required experience in internet marketing and search strategy.

McKinley Marketing Partners provided a PPC consultant who began by auditing the client's existing global campaigns. The consultant implemented new multilingual ad copy, used analytics tools to find cost-saving opportunities, and optimized landing pages to improve conversions. The consultant successfully expanded the program to seven global campaigns and provided comprehensive daily reporting. As a result, the client realized its highest overall ROI for its SEM programs and PPC campaigns.