Case Study: Telecommunications Company improves web analytics reporting with McKinley Marketing Partners

Telecommunications Company - Customer Case Study

A telecommunications company partnered with McKinley Marketing Partners after losing a key digital team member just before migrating to a new web analytics platform. The company needed immediate help from a marketing consultant with experience in both Adobe HBX and Adobe SiteCatalyst, while continuing to refresh and distribute dozens of weekly reports across its marketing teams.

McKinley Marketing Partners quickly provided a consultant who supported the transition to SiteCatalyst, rebuilt website reports, and improved the report-building process. The consultant increased efficiency, identified website weaknesses, expanded access to valuable data, and delivered web optimization recommendations based on A/B testing and campaign tracking, helping the client improve visibility, user activity, and overall reporting value.