Case Study: Sub-Contractor strengthens strategic communications for a U.S. military software rollout with McKinley Marketing Partners

Sub-Contractor - Customer Case Study

Sub-Contractor, a government subcontractor, needed strategic communications support for a new business process management software rollout for the U.S. military. They wanted help defining a clear vision and mission for the program, and they turned to McKinley Marketing Partners for experienced consultants in strategic communications within the government sector.

McKinley Marketing Partners identified three marketing professionals for the six-month engagement, who worked with senior leadership to build a strategic communications plan and business strategy. The team delivered brand messaging, a PR and media plan, a marketing plan, budget and staff-hour estimates, and a new 30-page micro-website; as a result, the client was ready to market the program and had a stronger understanding of effective outreach, though no specific numerical impact was provided.