Case Study: Non-Profit Organization grows partnership opportunities with McKinley Marketing Partners

Non-Profit Organization - Customer Case Study

A non-profit organization engaged McKinley Marketing Partners for a business development manager to create a strategic business development plan. The customer’s goal was to increase partnership agreements and offer its members more value-added resources.

McKinley Marketing Partners identified a consultant with market research and strategic planning experience, who quickly got up to speed thanks to prior experience with the organization. The consultant conducted market scans, analyzed potential partnerships, and developed a partnership growth strategy, later expanding into communications, collateral development, and team coordination. McKinley Marketing Partners’ support helped the organization extend the project, secure one new partnership, and pursue 11 additional partner prospects.