Case Study: Non-Profit Organization boosts digital marketing performance with McKinley Marketing Partners

Non-Profit Organization - Customer Case Study

A non-profit organization turned to McKinley Marketing Partners for digital marketing support while it searched for a new digital marketing manager. The organization needed help managing its online marketing strategy, integrated marketing, PPC campaigns, and on-site usability testing and funnel analysis.

McKinley Marketing Partners placed an experienced digital marketing consultant who assessed declining PPC campaigns, improved landing page strategy, developed SEO and website training materials, and expanded the organization’s social media presence with a new Pinterest profile and a charity walk/run Facebook campaign. The consultant also created an email marketing program that added nearly 1,000 new leads, helping the non-profit strengthen its digital marketing efforts on a limited budget.