Case Study: Non-Profit Membership Organization streamlines partner onboarding with McKinley Marketing Partners

Non-Profit Membership Organization - Customer Case Study

A Non-Profit Membership Organization, a long-standing client of McKinley Marketing Partners, saw a disconnect between staff and partners during the pre-contracting stage of its partnership agreement. To address the issue, the organization needed a partner toolkit manager to help create a toolkit that would give new partners a clear view of the onboarding process and how to work with staff after the contract was signed.

McKinley Marketing Partners provided a consultant with corporate communications, marketing communications, and marketing program management experience to build the toolkit. The consultant interviewed 40 staff members, worked with senior management on onboarding and go-to-market materials, and delivered a partner toolkit with process, expectations, and timelines in just 90 days, helping reduce onboarding delays and generating strong internal excitement.