Case Study: Leading Not-For-Profit Healthcare Provider achieves stronger patient growth with McKinley Marketing Partners

Leading Not-For-Profit Healthcare Provider - Customer Case Study

Leading Not-For-Profit Healthcare Provider turned to McKinley Marketing Partners when it was preparing to launch a new line of primary care practices but lacked enough internal marketing resources to support the initiative. The organization needed a strong marketing strategy to build awareness among both patients/consumers and physicians for this multi-million-dollar rollout.

McKinley Marketing Partners provided an Interim Marketing Manager to create a repeatable marketing strategy for each practice. The solution included a one-year marketing tactics toolkit with collateral, event ideas, social media, paid advertising, and public relations, plus development and launch of a service-line-specific website. As a result, patient enrollment increased, new practices continued to launch successfully, and the client asked McKinley Marketing Partners to extend the same support to another service line.