Case Study: a leading national company achieves seamless internet marketing coverage with McKinley Marketing Partners

Leading National Company - Customer Case Study

A leading national company required interim coverage for a key employee in their internet marketing department who was going on maternity leave. They engaged McKinley Marketing Partners to provide an Interim Marketing Manager (IMM®) with specific expertise in analyzing online user behavior to ensure a seamless transition.

The IMM from McKinley Marketing Partners successfully managed the launch of several new products and was responsible for developing, managing, and analyzing business-to-business telesales programs. The solution also involved collaborating with a leading domain name registrar to develop and launch new services for the client's website.