Case Study: Leading Global Provider strengthens partner relationships and revenue with McKinley Marketing Partners

Leading Global Provider - Customer Case Study

Leading Global Provider, a leading global telecommunications products company, needed to revamp its annual partner satisfaction survey and target it more effectively across partner organizations. They turned to McKinley Marketing Partners for marketing research support and an experienced consultant to help improve the questionnaire and make the survey results more actionable.

McKinley Marketing Partners revised and programmed the survey, improved its flow and question validity, and then analyzed the results with a gap analysis across partner segments. Based on the findings, McKinley Marketing Partners developed a prioritized action plan for four partner groups, and the research became the foundation for two years of channel marketing plans, helping strengthen partner relationships and increase revenue.