Case Study: Leading Daily Newspaper Company boosts iPad app growth with McKinley Marketing Partners

Leading Daily Newspaper Company - Customer Case Study

Leading Daily Newspaper Company needed help launching a new iPad application during the election primaries season. To expand beyond existing brand fans and reach new iPad users through digital display and mobile ad networks, the company turned to McKinley Marketing Partners for a mobile marketing manager with digital product launch experience.

McKinley Marketing Partners placed a consultant for a three-month engagement to lead mobile and digital marketing strategy, manage budget, and coordinate with an outside agency and internal teams. The consultant negotiated with more than 10 mobile ad networks to cut display costs by 65%, boosted awareness through blog and tech review coverage, drove the app to #1 in its category, brought in over 10,000 direct new iPad users and 100,000+ indirectly, and lowered cost per acquisition from $6 to under $3 per install.