Case Study: a large media company boosts consumer marketing and network brand impact with McKinley Marketing Partners

Large Media Company - Customer Case Study

A large media company engaged McKinley Marketing Partners when its consumer marketing group faced a heavy workload and an impending maternity leave for a key project manager. The client requested an Interim Marketing Manager (IMM®) service to manage consumer marketing for key network initiatives.

McKinley Marketing Partners provided an IMM who successfully promoted a new travel show and managed crucial marketing efforts across departments. Following a network merger, the IMM developed new show concepts and wrote comprehensive 18-month brand plans. The vendor's consultant created significant value for the network by providing strategic thinking and out-of-the-box solutions that required minimal budgets.