Case Study: a large media company drives site traffic and online engagement with McKinley Marketing Partners

Large Media Company - Customer Case Study

The interactive media department of a large media company sought to build a social networking presence to raise awareness and drive traffic to its websites. They engaged vendor McKinley Marketing Partners to provide a marketing consultant with expertise in social networking, blogging, and search engine optimization.

McKinley Marketing Partners supplied an Interim Marketing Manager who created online content, including a blog for a reality competition series premiere. The solution resulted in healthy response rates and the creation of several new blogs. Additional content written by the consultant was syndicated with MSNBC, leading to significant traffic spikes for the client’s homepage.