Case Study: Large Media Company boosts consumer marketing impact with McKinley Marketing Partners

Large Media Company - Customer Case Study

Large Media Company turned to McKinley Marketing Partners when its consumer marketing team was overloaded and a project manager was about to go on maternity leave. The company needed an Interim Marketing Manager to help manage consumer marketing for network initiatives, support key priorities, and keep momentum on ratings, revenue, brand presence, and expansion beyond television.

McKinley Marketing Partners placed an Interim Marketing Manager who led the launch of a new travel show and coordinated cross-department and cross-business-unit marketing efforts. The IMM also helped after a network merger, developed new show concepts, and created 18-month franchise plans across PR, marketing, web, TV, and more. The result was stronger brand value, faster response to changing needs, and strategic, budget-conscious solutions; however, no specific quantitative metrics were provided.