Case Study: Large Media Company strengthens affiliate sales support with McKinley Marketing Partners

Large Media Company - Customer Case Study

Large Media Company engaged McKinley Marketing Partners for sales support when a marketing consultant was needed to cover a staff member’s maternity leave. The team needed someone with deep media industry knowledge to manage and develop marketing strategy programs across multiple networks and support affiliate sales goals.

McKinley Marketing Partners provided a marketing consultant who worked with strategic marketing, sales strategy, corporate communications, and research teams to oversee daily marketing needs, develop affiliate tools and messaging, and create additional network programs. The consultant also took the lead on copywriting sales support materials, and by the time the employee returned, the projects were on track and in the final stages of execution.