Case Study: Large Hospitality Company strengthens marketing capabilities with McKinley Marketing Partners

Large Hospitality Company - Customer Case Study

A large hospitality company worked with McKinley Marketing Partners to improve the effectiveness of its marketing organization across marketing and central reservation service (CRS) teams. The company needed help identifying the capabilities and skill sets required for current and future needs, assessing employee strengths and gaps, and determining what training and development support would be needed.

McKinley Marketing Partners provided an Interim Marketing Manager (IMM) who gathered input from cross-functional teams, surveyed employees with an 80% response rate, led focus groups, and analyzed customer data to shape recommendations. McKinley Marketing Partners delivered a roadmap for building new capabilities and gave the client a clearer view of strengths, weaknesses, and where to recruit or develop talent to support stronger marketing, e-commerce, and reservation results.