Case Study: Large Hospitality and Lodging Company achieves more cohesive brand identities with McKinley Marketing Partners

Large Hospitality and Lodging Company - Customer Case Study

Large Hospitality and Lodging Company turned to McKinley Marketing Partners when its brand advertising department became short-staffed. The team needed help managing advertising projects, writing creative briefs, evaluating creative, and developing roadmaps while hiring full-time staff, across print, radio, television, online, and emerging media for multiple brands.

McKinley Marketing Partners provided an Interim Marketing Manager who worked with the client’s agency, brand managers, and legal team to keep advertising aligned and consistent. The IMM helped define brand identities, created centralized guidelines and legal reference materials, organized artwork and brand assets, and improved cross-promotion efforts, resulting in a more cohesive brand presence and a faster, more streamlined artwork creation process.