Case Study: International Software Company improves ethics compliance with McKinley Marketing Partners

International Software Company - Customer Case Study

International Software Company was struggling to comply with a new corporate code of ethics and gift-giving policy related to government employees attending nationwide events, and employees found the legal messaging unclear and confusing. To help address this challenge, the company engaged McKinley Marketing Partners for an Interim Marketing Manager (IMM) with event experience, strong communication skills, and presentation capabilities.

McKinley Marketing Partners’ IMM worked with marketing managers and public sector attorneys to clarify ethics requirements, standardize internal and external compliance messaging, and support rollout of the initiative. The solution included a quarterly compliance newsletter, a public sector gifting compliance manual, live training, and a SharePoint site for ethics documents, event calendars, and approval processes, resulting in greater awareness and acceptance of ethics compliance.