Case Study: International Oil and Gas Company achieves global digital marketing support with McKinley Marketing Partners

International Oil and Gas Company - Customer Case Study

International Oil and Gas Company’s Lubricants and Specialties division was short staffed after an internal team member changed roles, so the team turned to McKinley Marketing Partners for an interim marketing resource. They needed a candidate with digital expertise who could develop strategy and manage a global matrix network to support new media efforts.

McKinley Marketing Partners placed an Interim Marketing Manager who audited the company’s digital presence, built global digital communications guidelines, created social and landing page assets, and supported website administration across multiple markets. The work helped the client move into a more modern digital space, including a planned migration to a corporate template and translation into nine languages, while improving digital strategy and execution across brands.