Case Study: an international oil and gas company develops a global motorsports marketing plan with McKinley Marketing Partners

International Oil and Gas Company - Customer Case Study

An international oil and gas company engaged McKinley Marketing Partners to address the challenge of developing a three-year global motorsports marketing plan for its premier motor oil brand. The company needed a consultant to evaluate and implement motorsports sponsorships, requiring expertise in branding, communications, and the motorsports market.

McKinley Marketing Partners provided a consultant who worked directly with the client's brand manager to review all existing global market research and conduct interviews with key stakeholders. The solution provided valuable insights and is guiding the development of local market-specific strategies for sponsorship implementation. The project was ongoing at the time of writing, with the consultant from McKinley Marketing Partners continuing to provide global guidance for both current and future sponsorship contracts.